EPISODE 002: Why Facebook is Driving You Bonkers Show Notes
Not getting reach, not getting seen, not getting engagement? We feel you. Let’s dig into why that’s happening and what you can do about it.
First things first- it’s not about the “likes” anymore, it’s about ENGAGEMENT.
Providing relevant content that provides VALUE to your fans is the name of the game right now.
Let’s look at the data as of end of 2016:
Social platforms are not all the same- they attract different people for different reasons. Twitter is your fact based, statistical platform. Instagram is image driven storytelling. LinkedIn is B2B relationship cultivating. People are on Facebook for connection, escapism, community, it is a relationship driven platform- respect the platform.
Engagement is the new “Like”- currently content is weighed by engagement (comments, likes, emoji, and shares) and your relevancy score. Better engagement, the higher the engagement, the further your reach. Your relevancy score is determined by the following; live video, native video, image posts, fan reactions, comments, likes, how quickly you respond to messages and SHARES weigh the most in your scoring.
FUN FACT: 85% of video viewers watch without sound- subtitles on videos are a MUST!
So how do you increase your engagement?