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Episode 007: Live Video 101 for Nonprofits Show Notes

CRAZY PREDICTION ALERT:

82% of ALL web traffic will be video by 2020

  1. Expect “stories” to overtake posts in feeds across all platforms
  2. LIVE will still get the most reach
  3. Repurpose the best sections of your LIVE videos to other platforms by editing to shorter clips and adding graphics and/or frames

**TIP: Go LIVE on YouTube initially if you plan on repurposing the videos to other platforms as YouTube gives you the highest and best resolution.

GETTING STARTED:

  1. Begin with the END in mind- what do you want the viewers to DO?
  2. Outline your content (not script) including tags, headline, links and preplanned questions
  3. Let people know you are going LIVE! Pre-promote when you are going to go LIVE through your email list, newsletter, social channels, website/blog
  4. Complete your title, description, links, tags, thumbnail, BEFORE you go LIVE

GOING LIVE:

  1. Start talking from that first second you go LIVE- Always- “Welcome to the REPLAY, my name is ___________ and today we’re talking about….”
  2. Ask simple question early “Can you hear me okay”, “Hit the like button if you can hear me”, etc
  3. In case of emergency, flip the screen
  4. Gain followers by closing with purpose. Ask for questions, recap, introduce your next show, ask for the follow/like/subscribe, and thank them for watching

WHAT TO GO LIVE ON NOW:

Your Nonprofit Story

Stories, Stories, Stories

Q & A

FAQ’s

Behind the Scenes

Sneak Peek/Launch (of your Gala or fundraiser)

Contests

Donor Survey

Interviews (team, volunteers, clients, partners, supporters)

Breaking News

At Events

Tours

How To’s

Demo/Unboxing

Weekly tool or tip

Personalized Thank You’s

Telethon Style for one day fundraiser

COMMITTED YET?

SUGGESTED EQUIPMENT:

Arkon Mount

LuMee Illuminated Cell Phone Case

Rode SmartLav

We’re still here. Asking you to “subscribe, rate, and review us” because when you do we soar. So, you are basically “the wind beneath our wings,” and that makes you pretty wonderful. Thank you in advance for being so darn nice.

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