A fast loading website has 3 benefits:
User Experience –no one will take the time to sit and wait for a site to load when there are thousands of other sites offering similar content. A slow loading website always results in a higher bounce rate and more importantly, a bad user experience.
Google Search Ranking Improves –a website that loads slowly definitely ranks low in Google search ranking.
Facebook Advertising – who wants to pay more? A slow website means that you will pay more for your Facebook boosted posts ad campaigns.
HOW FAST IS FAST?
Ideally, Google likes it to be 2secs but anything within 5-6 secs is still fine.
You can check your site load time by using Pingdom, or Google speed check. Check desktop and mobile.
Pay attention to these other three tasks to improve your website speed.
ALWAYS INCLUDE A CALL TO ACTION
Ideally, you should be including a call to action on every single page of your website, but ESPECIALLY on the ABOUT PAGE.
If you aren’t directly showing people where they need to be going on your website, they will bounce around and then just leave.
BUT if your About Page resonates with them, that is the one place with the lowest barrier to entry (meaning it is the place on your website where they are 50% more likely to click your call to action button) and reach out to you.
SPEAK TO YOUR IDEAL DONOR, NOT AT THEM
If you’re not wording things in a way that is speaking to them you will not resonate with them because you aren’t speaking their love language.
What’s their love language? They NEED to be cast as the Hero or Rescuer.
Since we’re talking about love language. Here’s a question to ask yourself: Why are my top donors in love with our cause? That’s the language you use to talk to your ideal donor.
Just remember – This isn’t about YOU, the nonprofit.
It’s about the donor, the partner, and the volunteer.
Donors want to be part of your brand, and your growth, and your story.
GIVE YOUR CONTACT PAGE SOME LOVE
The goal of any website is to convert a tire kicker into a donor, volunteer, or business partner. Your contact page is the perfect place to remind them why they want to be part of your tribe.