Why Facebook is Driving

Why Facebook is Driving

Facebook dilemmas all the live long day? If you're not getting reach, not getting seen, and not getting engagement… we feel you.

Melanie and Christine dig into why that’s happening and what you can do about it. Since this podcast was published Facebook has radically changed how Pages will be seen. Melanie is doing her research and will be recording a podcast update soon to help you stay in the game.

First things first- it’s not about the “likes” anymore, it’s about engagement. Providing relevant content that provides VALUE to your fans is the name of the game right now.

Let’s look at the data as of end of 2016:

  • In the US 79% of all adults with the internet use Facebook. Out of those 77% of those are considered “upper income earners” meaning they individually make $75K or more annually.
  • 90% of all Facebook users access the platform through a mobile device.
  • Facebook predicts within 5 years almost all online social interaction will be video based. (See Episode #0005 for leveraging video) **TIP, never share outside video links on Facebook, always natively upload your videos

Social platforms are not all the same- they attract different people for different reasons. Twitter is your fact based, statistical platform. Instagram is image driven storytelling. LinkedIn is B2B relationship cultivating. People are on Facebook for connection, escapism, community, it is a relationship driven platform- respect the platform.

Engagement is the new “Like”- currently content is weighed by engagement (comments, likes, emoji, and shares) and your relevancy score. Better engagement, the higher the engagement, the further your reach. Your relevancy score is determined by the following; live video, native video, image posts, fan reactions, comments, likes, how quickly you respond to messages and SHARES weigh the most in your scoring.

FUN FACT: 85% of video viewers watch without sound- subtitles on videos are a MUST!

So how do you increase your engagement?

  • Consistent content; regular posting whether that’s 1x week or 1x a day (schedule it out)
  • Video as much as possible, LIVE is best.
  • Optimize all videos
  • React AND reply to EVERY SINGLE COMMENT (turn on notifications if necessary)
  • Get familiar with your insights, test your content types and watch engagements
  • Rinse and repeat

You might get tired of our “subscribe, rate, and review us” request but we respectfully ask you to do it because it’s like Rocket Fuel for our ranking and believe us when we say we have places to go and people to me and we cannot get their without you. So, we asking nicely, “Pretty please with a cherry on top?”

Breaking News

Dear Facebook,
Let's be forever friends, okay?
Sincerely,
The Cause Cafe

In this episode Melanie offers up some timely tips to keep your Facebook Page engagement going strong in the face of these new 2018 algorithm changes.

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