Facebook dilemmas all the live long day? If you're not getting reach, not getting seen, and not getting engagement… we feel you.
Melanie and Christine dig into why that’s happening and what you can do about it. Since this podcast was published Facebook has radically changed how Pages will be seen. Melanie is doing her research and will be recording a podcast update soon to help you stay in the game.
First things first- it’s not about the “likes” anymore, it’s about engagement. Providing relevant content that provides VALUE to your fans is the name of the game right now.
Let’s look at the data as of end of 2016:
Social platforms are not all the same- they attract different people for different reasons. Twitter is your fact based, statistical platform. Instagram is image driven storytelling. LinkedIn is B2B relationship cultivating. People are on Facebook for connection, escapism, community, it is a relationship driven platform- respect the platform.
Engagement is the new “Like”- currently content is weighed by engagement (comments, likes, emoji, and shares) and your relevancy score. Better engagement, the higher the engagement, the further your reach. Your relevancy score is determined by the following; live video, native video, image posts, fan reactions, comments, likes, how quickly you respond to messages and SHARES weigh the most in your scoring.
FUN FACT: 85% of video viewers watch without sound- subtitles on videos are a MUST!
So how do you increase your engagement?
You might get tired of our “subscribe, rate, and review us” request but we respectfully ask you to do it because it’s like Rocket Fuel for our ranking and believe us when we say we have places to go and people to me and we cannot get their without you. So, we asking nicely, “Pretty please with a cherry on top?”
Let's be forever friends, okay?
The Cause Cafe
In this episode Melanie offers up some timely tips to keep your Facebook Page engagement going strong in the face of these new 2018 algorithm changes.